Custom house wrap is a weather-resistive barrier that has been printed with a contractor's logo, company name, phone number, or other branding. It serves the same protective function as standard house wrap — shielding the building envelope from water intrusion — while turning the construction phase into a visible marketing opportunity.
How It Differs from Standard House Wrap
Standard house wrap is a plain, typically white or translucent sheet installed over wall sheathing and behind siding. It protects against moisture but carries no branding beyond the manufacturer's name. Custom house wrap starts with the same base material but adds printed contractor logos in a repeating pattern across the surface.
The result is a product that performs identically as a WRB but doubles as construction site branding. Every home under construction becomes a billboard for the builder, visible to the entire neighborhood for weeks or months.
What Gets Printed
Contractors typically print the following on custom house wrap:
- Company logo
- Business name
- Phone number or website URL
- Tagline or specialty description
- License or registration number
The design repeats across the entire roll so that branding is visible regardless of which section of wall is exposed. This repeating logo pattern ensures consistent visibility from every angle.
Who Uses Custom House Wrap
Custom printed house wrap is popular among home builders, remodelers, roofing contractors, and general contractors who want to increase brand recognition in the neighborhoods where they work. It is especially effective for production builders wrapping multiple homes in the same development, creating repeated brand exposure throughout the community.
Performance and Code Compliance
Custom house wrap meets the same building code requirements as unprinted wrap. The printing process uses surface-applied inks that do not block vapor permeability or reduce water holdout. Reputable manufacturers test their printed wrap to ASTM E2556 and ICC-ES AC38 standards to confirm WRB performance is maintained.
For a deeper look at whether printing affects performance, read does printing affect house wrap performance.
To understand how the printing process works, see how custom house wrap is printed.
← Back to Ultimate Guide